Work & Case Studies
A selection of projects demonstrating design systems strategy, accessibility-first approaches, and transformational leadership across organizations serving millions of users.
Auto Trader Design System (ATDS)
Built an accessibility-first design system serving millions of users across the UK's largest automotive marketplace, establishing new standards for inclusive digital experiences.
Gymshark Brand Refresh & Design System
Leading design system strategy for a multi-million pound brand refresh at one of the UK's fastest-growing fitness brands, serving a global community of millions.
BBC Live: Real-time Event Coverage
Led product design for BBC Live, a real-time event coverage platform serving millions of users during major sporting and cultural events including the Olympics.