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Reading back over my post a few days ago about Rockmelt, I couldn’t help but wonder.  The ripples of shared links and blog posts about it’s release have died down, people that have wanted to give it a try probably have (in terms of the more technical users).  They clearly would’ve had a high spike of traffic over those first 2-3 days but then what?

How can a new project or start-up keep momentum?  They’re in beta but anyone could give it a whirl by using Facebook Connect. Because of that, have they blown all of their publicity?  They’ll no doubt retain a number of the beta users but I think they’ll find it hard to build on that base.  Have they missed an opportunity by releasing and proclaiming it a beta?

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16th November, 2010