There is no managing content market — except in the mind of CMS developers. And any elastic user persona twisted into place to prove otherwise will instead become yet another “imaginary friend.”

People don’t even want simple. What they want is a product designed for the needs of a target user segment to achieve specific user goals.

And the CMS is very much a be everything to just about anybody solution to a problem nobody has …A chimera product produced to an elastic user persona.

People who want an objective specific instant publishing platform.

There is no CMS designed around planograms and visual merchandising focussed on maximizing sales trough an integrated A/B Split Run Test Module …because that wouldn’t be a chimera.

It doesn’t exist because no web developer has developed a persona that knows anything more than what a CMS developer knows: Yet Visual Merchandising, Web Planograms, and A/B split run testing exists.

In fact there are dozens of specific objectives which go unaddressable by CMS “solutions in search of problems.” The reason is de facto personas which have only one dimension: A Beginner, Intermediate or Advanced knowledge of the CMS.

Just because you didn’t consciously develop a persona doesn’t mean the resulting CMS doesn’t default to one. But “let’s throw it at a wall and see what sticks” isn’t an objective any legitimate persona would have. It’s an excuse of an imaginary friend of the CMS developer looking for an exercise in writing fiction.